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Born on the sunny beaches of Australia in the 1970s, UGG emerged as an icon of comfort that would eventually conquer the world. What began as sheepskin booties cherished by surfers evolved into a lifestyle movement celebrated from California to Tokyo.
Australian surfers started wearing unpretentious sheepskin boots to warm their feet after riding cold waves. These "ugly" yet ultra-comfortable boots were initially called "ughs" - slang for anything bulky and inelegant.
When young entrepreneur Brian Smith brought samples to California, American surfers discovered superior warmth. The "ugly-but-wonderful" footwear became essential for country fairs, desert festivals, and après-surf moments.
As pop culture icons embraced the relaxed aesthetic, UGG became synonymous with laidback luxury. The Classic Boot gained urban appeal with premium materials and seasonal color refreshes.
Today, beyond the mythologized Classic boots, UGG represents a complete casualwear empire including plush home slippers, sneaker hybrids, and seasonal collaborations. Annual sustainability reports reflect brand commitments - reducing water usage by 35% since 2017 and pioneering plant-based leather alternatives.
From boardwalks to Broadway, UGG continues to walk its path between functionality and low-key luxury, proving comfort and style need never be enemies.