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Founded in 1906 by William J. Riley, New Balance has grown from a humble Boston-based company specializing in arch supports to a globally renowned brand in the athletic footwear and apparel industry. With over a century of history, New Balance has consistently prioritized quality, comfort, and performance, earning the trust of athletes and casual wearers alike.
New Balance's journey began with a focus on improving foot comfort by creating arch supports designed to alleviate pain and enhance stability. Inspired by the three-point stance of a chicken's foot, Riley's innovative design laid the foundation for the brand's future success. By the 1930s, the company expanded its product line to include custom-made running shoes, catering to the needs of athletes seeking superior performance.
The 1970s marked a turning point for New Balance. With the launch of the iconic "Trackster" running shoe, the brand gained widespread recognition for its commitment to craftsmanship and innovation. The Trackster was the first running shoe available in multiple widths, setting New Balance apart from competitors and solidifying its reputation for inclusivity.
Unlike many other brands, New Balance maintains a unique approach to manufacturing. A significant portion of its products are still crafted in the United States and the United Kingdom, prioritizing quality over mass production. This dedication to excellence has resonated with consumers, making New Balance a preferred choice for those who value durability and precision.
Over the years, New Balance has continued to innovate, leveraging cutting-edge technology to enhance performance in running, training, and lifestyle footwear. Collaborations with athletes, designers, and cultural icons have further cemented the brand's relevance in both sports and fashion. Today, New Balance remains a symbol of authenticity, blending its rich heritage with modern trends.
New Balance is more than just a footwear company; it is a community-driven brand that supports athletes, fitness enthusiasts, and everyday individuals. Through initiatives like sustainability efforts and charitable partnerships, New Balance strives to make a positive impact on the world while delivering products that inspire confidence and movement.
As New Balance looks toward the future, its mission remains unchanged: to empower people to achieve their best, step by step. With a legacy built on innovation, quality, and passion, New Balance continues to lead the way in the athletic industry.