E-commerce platforms typically cater to a broad audience, including young professionals, families, and tech-savvy individuals. In contrast, buying agent platforms often attract niche markets, such as individuals seeking specific international products or luxury goods that are not easily accessible in their region.
Users of e-commerce platforms generally exhibit consistent and frequent purchasing habits, often buying everyday items or products with fast delivery options. On the other hand, users of buying agent platforms tend to make less frequent but higher-value purchases, as they are often purchasing specialized or premium goods.
E-commerce platform users often rely on reviews, ratings, and established trustpersonal recommendations or the reputation of the agent
E-commerce platform users are more likely to use digital payment methodscustomized payment arrangements, such as wire transfers or escrow services, especially for high-value transactions.
E-commerce platform users are often engaged through loyalty programs, personalized recommendations, and frequent promotions. Buying agent users, however, may exhibit loyalty based on personalized service, unique offerings, and exclusive access