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Founded in 1949Asics"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been the cornerstone of the brand's mission to promote overall well-being through sport.
Asics initially started as Onitsuka Co., Ltd., with its first product being basketball shoes. The brand quickly gained recognition for its innovative designs, such as the Marup, a basketball shoe featuring suction cups on the sole to improve grip. This early focus on functionality and performance laid the foundation for Asics' future success in the athletic footwear industry.
In the 1970s, Asics expanded its reach beyond Japan, establishing a presence in international markets. The brand gained prominence during the 1972 Munich Olympics, where several athletes wore Asics footwear. This global exposure coincided with the development of groundbreaking technologies, such as the GEL cushioning system, introduced in 1986. This technology revolutionized shock absorption, making Asics a favorite among runners and athletes worldwide.
In recent years, Asics has also focused on sustainability, integrating eco-friendly materials and processes into its production. The brand's REBORN-012021, aims to reuse and recycle old running shoes, reducing waste and promoting a circular economy. This initiative reflects Asics' dedication to both performance and environmental responsibility.
Today, Asics continues to be a leader in the athletic footwear and apparel industry, celebrated for its commitment to quality, innovation, and the holistic well-being of its customers. From professional athletes to everyday fitness enthusiasts, Asics remains a trusted name, embodying its founding philosophy of fostering a sound mind in a sound body.